First, the radio commercial.
One easy way to identify an worthless radio ad campaign is when you can replace the advertiser’s name with that of any competitor…or even of non-competitors.
In that spot, you could replace “Hilton” with “Hyatt.”
Or with “Marriott.”
Or with “Sheraton.”
Or with “American Airlines.”
Or with “Our Win A Vacation Contest.”
I don’t know how much money Hilton spent to have the commercial produced or how much they spent to run that advertisement on various radio stations.
The only thing I can tell you about the money involved in that radio advertising campaign is it didn’t result in even a single dollar flowing to Hilton.
But the ad agency that created the spot apparently thinks it’s clever.
And the ad agency made a profit on the campaign.
So at least it worked out well for somebody. Just not for Hilton.
