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RADIO COMMERCIAL THAT PUTS YOU TO SLEEP WITH FIRST SENTENCE

Radio Copywriting TipsIt’s really not that difficult to write an effective radio commercial.

Here are a few basic rules.

1.  Don’t talk in stupid cliches.

2.  Don’t use inappropriate adjectives.

3.  Don’t begin your spot with words guaranteed to make everyone in the audience stop listening.

Here’s an example of a retail radio ad that doesn’t follow those three simple guidelines.

View this radio commercial copywriting video on YouTube.

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