Warning: What I’ll tell you in this video will offend some radio professionals.
Some people will be upset that I’m not reciting our industry’s “party line.”
But my job is to counsel radio pros on the realities of the business and of the world, not to play the role of Radio Flack.
There are dark clouds on Pandora’s horizon. Ironically, those clouds have appeared as the result of Pandora’s recent lowering of its advertising standards to more closely match those of “traditional” broadcast radio.
As far as the “local radio” argument goes, however, here’s the reality….
View this video about Pandora vs. Local Radio on YouTube.