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radio copywriting tipsI heard this on a radio commercial for a hair restoration client, toward the end of the advertisement:

“We may not actually be able to take years off your life….”


Very few people are interested in a product that will take years off their lives.

I suspect they were trying to say, “…may not actually be able to make you look younger….”

Come to think of it, there already is a product that is very likely “to take years off your life”:



How to write good radio commercials quickly.

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  • Mike December 19, 2013, 9:33 am

    Wow. Either the copy writer had a huge brain fart, or both the producer & talent didn’t follow the script during the session.

    What’s worse, is Dan, you seem to be the only person who has caught it!

  • Bruce December 20, 2013, 5:54 am

    I think I’ve heard that spot…but never caught the mistake.

    And while I’m here…I hope you and yours have a wonderful holiday! Your blog is very much appreciated all year long.

  • Eric January 24, 2014, 9:46 pm

    Yes, reminds me of an agency spot my station was running for a health insurer, announcer says “…and your family’s health is not an option.” I’m sorry? My family’s health is the ONLY option! I suspect they were trying to say “…your family’s health is not optional.” Hard to believe that a lot of the people who make these writing errors actually have college degrees!


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