The client comes to you with a terrible idea for a radio sales promotion.
It won’t succeed for the client (who then will say, “I tried radio, and it didn’t work”).
It will harm your on-air product and drive away listeners.
And your station doesn’t want to lose the sale.
Don’t say, “No.”
After kicking it around with your Creative Team (whatever that might mean where you work), tell the client:
“No, that won’t give you enough bang for your buck. We’ve come up with an idea for you that will make you much happier.”
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