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WHY YOU DON’T NEED TO PREPARE FOR YOUR RADIO SHOW

Recently I’ve offered tips on how to improve your radio show.

“But Dan, do I really have to do all that work — show prep, constantly striving to improve?”

Of course not.

I’ve said it many times before: Radio is the easiest thing in the world to do badly.

Show up two minutes before your shift, spend all your time on Facebook while the music plays, and split as soon as it’s over. Don’t bother thinking about your next show until the next time you crack the mic.

Anybody can do that. Including you.

Doing a great show, having a successful career (rather than a job or a series of jobs) is a lot more work.

And a lot more rewarding.

And a lot more fun.

Here’s a great resource for inspiring you to make every radio feature you do…your own.

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