This radio commercial goes beyond mere incompetence and enters the realm of Just Plain Bizarre:
The opening line — their one chance to attract the attention of the targeted listener — is:
“How did Dodge become part of the fastest growing auto maker in California?”
Advertising Solves Problems.
No one in the radio audience is grappling with the problem of discovering how Dodge became part of the fastest growing auto maker in California.
But what the heck are they referring to? What company is is the fastest growing auto maker in California to which they refer?
Or is it Fiat, which acquired Dodge after its bankruptcy a few years ago?
Can the ad agency that created this monstrosity honestly claim this radio advertisement will help the advertiser in any way?