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(video) SURPRISINGLY GOOD BURGER KING COMMERCIALS FROM SAUDI ARABIA

advertising copywriting

How To Write 100% Original Radio Copy

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  • Arlene Tannis May 31, 2013, 11:00 am

    Dan… love the observations.
    A couple of my own. Stupid American women…. of course in the Middle East, it’s ok to portray American women (or any woman I’d imagine) in this way. I don’t like it but the commercials are effective.
    Now if we did this here in the U.S., and portrayed anyone of a different nationality in a bad light, or as “stupid” or “uninformed” in a commercial venture, WE’D be called “Racist Americans” and the advertising wouldn’t pack the punch as it does I’m sure in any other country but ours.