A Loyal Reader Writes:
“I was at one of your radio programming seminars years ago. It made quite an impression on me.
“One of the things you talked about remains with me today, particularly because of its complete absence in modern-day radio: common courtesy.
“You mentioned to program directors how important it was to at least respond to job applicants who have taken the time to apply to your station. I always tried to practice that as a PD/OM.
“Now, even the rejection ‘form letter’ seems to have become a lost art.
“While applying for several jobs recently, I haven’t received the slightest acknowlegment that my materials were even received or considered. On follow-up calls, you’re often treated with the same disdain as a pesky telemarketer: ‘We’ll call you if we’re interested (click).’
“In the age of e-mail, you would think it would be easy to at least send a simple reply: ‘Thank you for submitting your materials. We’ll be in touch if your skills and qualifications match our needs.’ Even a generic response if better than none!
“I understand that in the age of consolidation PDs, OMs and GMs are more busy than they’ve ever been. But common courtesy takes so little time and is so sorely missing from today’s radio business climate.
“As you do your seminars, thank you for continuing to emphasize this. Hopefully, someday the message will fall on fertile ground with broadcasters.”
Actually, this is not a new complaint among radio people. People have voiced it (with justification) since I first entered the business.
If the job opening was advertised — if your application was solicited by the station — a PD should be able to craft a simple e-mail confirming receipt of the materials and thanking the person for applying.
It’s not a matter of “being nice.” It’s a matter of being a professional.