View this radio advertising video on YouTube.
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Is it just me, or does the writer/producer sound a tad defensive?
@Johnny Molson: No, the writer/producer is a great guy, talented, and very dedicated. During his years attending the International Radio Creative & Production Summit, he showed steady, continual improvement in his work. He’s a real pro.
It’s not easy for someone to come to the mic and respond to someone’s public criticisms of his work.
So if anyone in that video comes across in any kind of negative light, let it be me.
Punchline WAS great! What lead up to it could have been so much better – focused on all the “excuses” for a guy to go there AND remember Sugar’s 9th anniversary and forget his own. A big long rant from the wife, interrupted with a few “uhs, wells, buts” – “You forgot OUR wedding day, but not only remember Saturday is Sugar’s 9th Anniversary party – you put a big red circle on our calendar on the date! You even write “$1.99 steak & fries, 99-cent margaritas, cash giveaways” – was there more?! Do we need a bigger calendar for you!? “Oh, but a man’s gotta eat,” you’d say – “gets thirsty, too! – Might even get lucky and win some cash!” FINE! ‘Cause this IS your LUCKY DAY! I’m gonna let you GO! — IF… you can tell me how many years we’ve been married.” ………………………”Seems like yesterday?”
Also, the music makes the couple’s conversation even less believable. Real-life conversations are not accompanied by a music bed.
When you get to the meat of the message, it’s really about the cheap deals for the event. The salesperson might’ve done the client a favor to sell ’em simple 10-second sponsorships, which might’ve been more effective. Something like “The news is brought to you by Sugar’s 9th Anniverary Party – 99-cent steak and fries – 2.75 drafts and wells – dollar table dances – this Wednesday at Sugar’s!”
Interestingly, I just Googled “sugar’s san antonio” and the 3rd result is a news story from Jan. 31st: “Dancer among wounded during shootout at Sugar’s strip club.” Fortunately, nobody was killed, but YIKES! Scary stuff. Maybe their next ad campaign should be centered on safety: “Sugar’s Strip Club, where each customer receives a complimentary bullet-proof vest…you put it on while you watch the girls take it off!” 🙂
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