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ANOTHER EXAMPLE OF HOW EASY IT IS TO SPOT FAKE TESTIMONIALS

The following is quoted verbatim from a Yelp.com review.

I needed help with all my insurance needs. (Company) is very affordable and committed to customer satisfaction. I feel at home with a team that knows what’s right for me.

1.  Notice how it’s obviously not a real customer review?

2.  Notice how closely it resembles actual radio commercials that may be airing on a station near you?

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Comments on this entry are closed.

  • ADD March 20, 2013, 3:45 am

    I don’t know, Dan, maybe (Company)’s friendly and knowledgeable staff and their convenient location are the reason they’ve won the President’s Award year after year.

  • Zoomie March 20, 2013, 7:51 am

    Who knows, maybe the random customer really likes using a teleprompter owned by the company.

  • Jim Gilles March 20, 2013, 11:31 am

    When you need help with all your insurance needs, you need to do what I needed to do: need the people who need people to need them. Need I say more?

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