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MONDAY RADIO COMMERCIAL SMACKDOWN: Promo Needs Less SFX, More Reality

radio promo imagingThis video of my critiquing a radio station public service announcement was recorded at the last International Radio Creative & Production Summit.


View this radio advertising critique on YouTube.

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  • Zric Miller February 18, 2013, 10:17 am

    Keep up the fight Mr. Dan O’day.

  • scott snailham February 18, 2013, 7:05 pm

    less is more…..yet few people really understand that. Dan has to spell it out for those “professionals”.

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