Here’s a retail store’s “customer review” on Yelp.com.
I recommend Living Spaces. I have been in the Van Nuys store twice and received excellent customer services from all sales reps.
Not only am I very satisfied with the sofa I purchased, but the whole experience from beginning to end was excellent.
They have an amazingly large selection of great quality products and a range of price points. The delivery was next day. Their entire sales and delivery teams were very knowledgeable, professional, patient, friendly, and efficient.
What tell-tale signs do you notice that make it obvious that was written by a store employee, not a customer?
(Please, no cheap shots about the store itself. Let’s look at this strictly as a copywriting exercise.)
After you’ve finished shaking your head at that laughable attempt to sound like a real customer, take a look at the commercial copy you’re about to produce:
Is it free of such obvious fakery? Does it speak to the targeted radio listener in a genuine human voice?