This television commercial for State Farm Insurance has been airing for over a year now. (No, that doesn’t mean it’s a success.)
Why That Advertisement Is Stupid, Part One
For all the baby boomers who remember the hit television show for which that song was written, when this spot begins they don’t picture State Farm Insurance…or anything even remotely related to insurance.
They picture the set of Cheers.
Why That Advertisement Is Stupid, Part Two
This commercial makes a claim that viewers know isn’t true: State Farm is not a place “where everybody knows your name.”
For viewers who are unfamiliar with the TV show, no personal or emotional connection is made at all.
State Farm doesn’t offer a remedy to living in a “State of Anonymity.”
If your car is damaged in an accident…or your bicycle is stolen…or your apartment suffers water damage…
Do you want to find a place where everybody knows your name?
Or do you want your insurance company to cover the financial damages you’ve suffered?
Coming Up Next (probably): The title theme from The Mary Tyler Moore Show in a commercial for AAMCO Transmissions.