HOW TO “SPY” ON YOUR RADIO COMPETITION

by Dan O'Day on November 20, 2012

How would you like your competitors regularly to report to you all of their upcoming radio promotions, format changes, etc.?

Well, you could plant or recruit a spy at all competing stations. Among other drawbacks, that might be illegal (“industrial espionage”).

Or you could take the suggestion of radio promotions guru Doug Harris:

Join all of your competitors’ “loyal listener” clubs.

Like most great “creative” ideas, this one is elegant in its simplicity and potentially rich in its rewards.

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