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HOW FAR IN ADVANCE SHOULD A RADIO HOST “TEASE”?

At my personality radio seminars, I teach the power of the on-air “tease.”

Often someone will ask me, “How far in advance can you tease something?”

Here’s the formula:

“The bigger the explosion, the longer the fuse.”

Got it?

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  • Ted Morro November 27, 2012, 12:37 pm

    Amen 🙂