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Here’s a brilliant marketing idea I’ve had in my files for years.

It was forwarded to me by radio programming consultant Jaye Albright.

The accompanying note explained that a sports shop in Germany promoted its grand opening by advertising this offer:

“Get dressed for free, from head to toe, first come first serve. Only condition: come naked.”

Not all of the photographs taken during the grand opening were as coyly posed as these. I’ve thoughtfully decided to shield you from the more interesting — I mean, more graphic — shots.

naked shoppers, guerrilla marketing
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  • Mark Vanness November 28, 2012, 9:47 am

    The single greatest grand opening marketing idea ever! Pure Genius!!!

  • Jean Hetherington November 28, 2012, 9:48 am

    Just “schwing” on in and try to concentrate on the sale!

  • Cindy Pace November 28, 2012, 10:01 am

    I hope they had hand etc. sanitizer.

  • Jamie Buck November 28, 2012, 10:05 am

    Having been to many public pools in Germany as a kid, it doesn’t surprise me. The Deutsch are not shy about their bodies.

  • Scott Butler November 28, 2012, 11:03 pm

    “Just schwing on in” Now thats funny