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ANOTHER “LEMONADE MOMENT” TO INSPIRE YOUR RADIO STATION

Recently I asked, “What is your radio station’s lemonade moment?”

This year Ken Levine and I had to find a new hotel to host our annual Sitcom Room.

We settled on a small boutique hotel we’d never heard of: The Custom Hotel, not far from Los Angeles International Airport.

Everything about the hotel has a sense of coolness, of fun, of subdued playfulness.

Radio Lemonade Moment

This is in the hotel lobby.

It’s filled with ice water…and strawberries.

An ingenious way to give a surprise gift to hotel guests (and visitors) at virtually no cost to the hotel.

The Custom Hotel is right next to a large supermarket.

I’m guessing that each morning, an employee is dispatched to the supermarket to buy a $2.49 box of strawberries.

Again I ask: What is your radio station’s “lemonade moment” that surprises and delights its listeners/advertisers/sponsors/partners?

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