I went to three different US Bank branches yesterday.
In the lobby of one of them was this.
Cold lemonade. Styrofoam cups. Napkins in a cute little holder. And the most inexpensive vase of flowers imaginable.
On a 100-degree day like yesterday, I really appreciated that tiny gesture of thoughtfulness to the bank’s customers.
What is your radio station’s (or other employer’s) “lemonade moment” — that little extra thing you do that makes a listener’s/advertiser’s/sponsor’s routine encounter with your company just a wee bit more pleasant?
That little thing you do that they’re not expecting, that surprises and delights them?