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WHAT IS YOUR RADIO STATION’S “LEMONADE MOMENT”?

I went to three different US Bank branches yesterday.

In the lobby of one of them was this.

radio marketing tip

Cold lemonade. Styrofoam cups. Napkins in a cute little holder. And the most inexpensive vase of flowers imaginable.

On a 100-degree day like yesterday, I really appreciated that tiny gesture of thoughtfulness to the bank’s customers.

What is your radio station’s (or other employer’s) “lemonade moment” — that little extra thing you do that makes a listener’s/advertiser’s/sponsor’s routine encounter with your company just a wee bit more pleasant?

That little thing you do that they’re not expecting, that surprises and delights them?

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