First, the radio commercial:
Radio advertising solves problems.
The fact that Arizona State University offers classes that are 100% online doesn’t solve the problem of “degrees not being created equal.”
It might solve the problem of adults who want to earn a college degree while holding down a fulltime job…or while being housebound.
But we’ll never know what problem, if any, Arizona State University’s online program can solve for targeted listeners. At least, not from this radio commercial.
P.S. What idiot promotes an online product and gives, as the Call To Action, a telephone number instead of a Web address?