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MONDAY RADIO COMMERCIAL SMACKDOWN: Arizona State University Needs A Good Advertising Education

First, the radio commercial:

Radio advertising solves problems.

The fact that Arizona State University offers classes that are 100% online doesn’t solve the problem of “degrees not being created equal.”

It might solve the problem of adults who want to earn a college degree while holding down a fulltime job…or while being housebound.

But we’ll never know what problem, if any, Arizona State University’s online program can solve for targeted listeners. At least, not from this radio commercial.

P.S.  What idiot promotes an online product and gives, as the Call To Action, a telephone number instead of a Web address?

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  • Ethan September 24, 2012, 6:32 am

    Your P.S. line just made my day. I copywrite for so many clients that just don’t get this.

  • Ethan September 24, 2012, 6:36 am

    I should probably add… The web-based companies usually provide the same excuse for using a phone # and not a web address.
    “We prefer to be contacted via phone. We have a secretary at the phone all day; we don’t check the internet very often.”

  • ADD September 24, 2012, 7:06 am

    Wow. I mean WOW.

  • Jason September 24, 2012, 11:18 am

    Wait, come on, Dan. Don’t you know common folk drive around in their car listening to the radio with a pen between their fingers just waiting for a golden opportunity to jot down some lengthy, 10-digit, hard-to-remember phone number? How dare you suggest we take their fun away.

  • Brent Walker September 24, 2012, 1:10 pm

    So little can be accomplished in fifteen seconds. But to fill it with a phone number twice is just sheer ignorance.

  • Neal Angell September 24, 2012, 9:29 pm

    That reminds me of a Simpsons episode where Homer has flooded the town as part of a grand art project…

    NED FLANDERS: (looking out his 2nd floor window) What the flood? Maude, it’s a miracle! The Lord has drowned the wicked and spared the righteous!
    MAUDE: (as Homer rows by in a raft) Isn’t that Homer Simpson?
    NED: (looking upwards, thoroughly irritated) Humph, looks like Heaven’s easier to get into than Arizona State.

    Obviously, the Simpsons writers don’t think too highly of Arizona State? Maybe they heard some stupid commercials like this one.


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