First, the radio commercial:
The inane litany of life’s disappointments to which 50% of this advertisement is devoted has absolutely nothing to do with actual sales message.
In fact, the geniuses who created this spot don’t even attempt to connect the two.
Apparently the listener is expected to think, “Okay, let’s see….All those disappointments. So the message is this Southern California Lexus Dealers’ ‘sales event’ won’t be disappointing? Is that it??”
Strange — With all this talk of the “bad economy,” you’d think businesses wouldn’t want to throw their money away on money-losing advertising.
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Had they reversed the process and gave the pitch first, then related it to life’s disappointments, it might have been more of an effective commercial. But hey, it’s California, they seem to waste a lot of money there 🙂
It’s not just Californina. They are running for the Macon, GA Lexus dealer, too.
Unfortunately, because of all of life’s little “disappointments” I can’t qualify for a Lexus.
Darn it.. The intro had me tuned in only to be disappointed by the second half of the spot.