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JOB DESCRIPTION OF A RADIO STATION’S “I.T. DEPARTMENT”

This is another in my series of brief yet relevant radio job descriptions.

A radio station’s I.T. (Information Technology) Department might be one guy who’s juggling multiple stations.

It might be an unknown number of “guys at corporate” (i.e., at the corporate office, somewhere far away) who may or may not respond to urgent emails from your station’s manager or program director.

The I.T. Department’s Job Description

To manage the flow of information to and from employees.

That means maximizing the ease of information flow while protecting the integrity of the company’s information.

It does not mean erecting clumsy, inefficient systems that inhibit the ability to communicate with each other and with others.

It doesn’t require any special ability to erect a firewall that promiscuously rejects e-mails with no flexibility or accountability.

Your I.T. department should be working for you. Not the other way around.

If your I.T. department tells you what your company can and cannot do — regardless of what the owners and managers want to do — then at least call it by its appropriate name:

The I.P. (Information Prevention) Department.

Comments on this entry are closed.

  • Rafael May 23, 2012, 8:20 am

    Hello Dan,
    I am the IT Manager at a cluster of 14 stations, and I agree with you! We are not here to interfere, but to safely and properly make sure that the station’s information, music, commercials, emails, etc. are accesible by those who need it when they need it, and cannot be accesible to those who should not use it.

    We are here to make your jobs easier and more efficient, and we usually do, as long as management understands that and budget us accordingly.

  • Dan O'Day May 23, 2012, 8:31 am

    @Rafael: Thanks very much for your feedback.

    Because I’ve braced myself for an onslaught of complaints from IT folks, your comments are much appreciated.

    We just had to cancel a bunch of subscriptions to my Radio Advertising Letter — because the IT departments of a couple of radio groups decided that emails that include scary words such as “advertising” and “commercials” must be spam and repeatedly have refused to deliver the newsletters.