As a consumer, what do you look for in a car dealer?
Go ahead, jot down whatever comes to mind.
Now, the commercial.
Would everyone whose lists includes, “I want the dealer to perform as good as the cars it sells” please say so in the Comment field below?
The opening line of a radio commercial is the commercial for the commercial.
It’s your one chance to grab the attention of the targeted listener.
And “this is your sign”??
You mean the dealership sign that we can’t see, because the commercial is being aired on the radio?
“I tried radio…and it didn’t work.”