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Earlier this week I published a 3-point description of the radio program director’s job.

Here’s a practical look at the Radio Personality’s job.

1.  To establish a strong, personal bond with as many listeners as possible.

2.  To keep people listening longer than they planned.

3.  To get listeners to return tomorrow.

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  • Paul Turner February 23, 2012, 11:23 am

    Going to get to the radio news reporter’s job? Oh, that’s right; it’s fictional, like Les Nesman.

  • Dan O'Day February 23, 2012, 12:25 pm

    @Paul: I do have a definition for the radio news reporter’s job.

    But I haven’t decided whether to publish it, for the very reason you cite.

    Although it should be noted that unlike the U.S., in many countries they actually do have “news departments” in music or general audience stations.

  • Ed Brady February 23, 2012, 8:24 pm

    Radio has changed i the 40 years I’ve enjoyed being behind the mic. The two biggest changes: 1) Some consultant from ‘out of town’ picks the music and I can’t change any songs, and 2) I can say anything I want as long as it’s interesting, relevant and less than 10-seconds. I should write a book (or blog): “How to be cool in 10 seconds or less!”
    Big Ed Brady, BOB-106-FM, Twin Cities, MN


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