DAVE FOXX: RADIO IMAGING ESSENTIALS FOR PROGRAM DIRECTORS

by Dan O'Day on January 27, 2012

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Scott Larson January 27, 2012, 8:21 am

Dead on, I’ve maintained that not only is imaging 25% its also key in delivering your brand in almost every element that is on the air, everything that goes between the records that isn’t a personalities banter is a chance to connect, enlighten, entertain and inform your base. I can still hear the WABC Jingles from the 50’s in my head, why, because it imaged the station, I can hear KROQ sweepers in my sleep, because they are memorable. It really is that important!

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