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Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.
Cool iPhone App!
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Highly opinionated radio advertising guru and radio talent/morning show coach.
Dan O'Day Event Calendar
Who Owns Whose Words
When you post something on this blog, you retain the right to use your words elsewhere.
I get to use your words elsewhere, too: in a newsletter, book, 3-D hologram, major motion
picture, etc. I'm not saying I will, but it's possible.
But you don't get to take the stuff I write here – even if it's in response to something you
wrote – and use it elsewhere.
Just so you know.
Thanks,
Dan O'Day
{ 1 comment… read it below or add one }
Dead on, I’ve maintained that not only is imaging 25% its also key in delivering your brand in almost every element that is on the air, everything that goes between the records that isn’t a personalities banter is a chance to connect, enlighten, entertain and inform your base. I can still hear the WABC Jingles from the 50′s in my head, why, because it imaged the station, I can hear KROQ sweepers in my sleep, because they are memorable. It really is that important!