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NICE RADIO COMMERCIAL APPROACH FOR A JEWELRY STORE

radio commercial jewelry store

A few years ago I spent an afternoon with 100+ very bright people from Canada’s CHUM radio group, teaching my Guaranteed 5-Step System For Creating Radio Commercials That Get Results workshop.

A big part of my “system” involves generating original, compelling opening lines for the commercial.

Here’s an opening line generated by a CHUM account executive, Chris de Corneille, for a jewelry store client:

“Your jewelry should be seen and not stored.”

As I so often teach & preach:

“Successful advertising intersects common human behavior.”

Chris’s headline succeeds in doing just that.

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  • adamg November 30, 2011, 12:44 pm

    In this Occupy-environment that phrase may seem like poor advice.
    Yet I am not the target -a woman with Jewelry. Though with the word store presented to my brain I now would consider storing it.
    I see your point.