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HOW TO BUILD YOUR CAREER AS A RADIO PERSONALITY, Part Three

Challenge Yourself.

In a world of mediocre jocks, it’s not hard for a talented entertainer to stand out.

But it’s deceptively easy to continue doing the same show for years: the same features, characters, and approaches to topical material.

Soon you’re no longer fresh; you’re predictable and lifeless.

Too many jocks experience creative death…but don’t know it until they read their own obituaries in the form of a ratings book or a pink slip.

Far too many jocks (and program directors) kill their own careers by following the deadly credo, “If it ain’t broke, don’t fix it.”

A creative person is much safer adhering to the adage, “If it ain’t broke, break it.”

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