Radio Show Prep is not scripting out every word of your program in advance.
It’s not following a formula or a blueprint from which you dare not deviate.
Show Prep is having a game plan.
I know there are a few misguided souls in our business who think “preparing” is “unprofessional.” That “a real pro” adlibs everything.
If you look at Radio not as just a “job” but as a profession, then there’s one fact you must face:
All professionals prepare…across all professions.
Preparing is professional, because preparing is caring.
Preparing is caring enough about your listeners that even if you’re having an “off day,” your show still meets a fairly high level of entertainment value, interest, and relevance to your listeners’ lives.
Great radio personalities occasionally have bad breaks….Bad moments….Bad ideas….But never bad shows. Because they prepare.
And the truly brilliant “spontaneous” performers — the great ad-libbers, the outstanding improvisational performers — will be the first to tell you that the more prepared you are, the more risks you can take.
Show Prep is your safety net.
You try something new, on the spur of the moment, and it works? Great! Run with it. You might never return to the rest of your day’s prep.
But if you try something completely spontaneous and untested and it flops — No problem. You’ve got your safety net to return to.
Real Show Prep allows and even encourages spontaneity.
Radio is the easiest thing in the world to do badly. That’s why there’s so much of it.
Bad radio is easy to do….While good radio is fun to do.
The more you prepare, the more fun you and your audience can have together.