I spent a week doing a Morning Show Tune-Up with a radio morning show in France.
We began with a full-day seminar…on a Sunday. Not at the radio station but instead at a hotel.
That was at my suggestion. When possible, I like to get the on-air people away from the station and into a less familiar, less predictable environment.
We ended in the late afternoon — which is the equivalent of mid-evening for a morning show.
When I arrived at the station the following day for our first post-program meeting, I learned that instead of going home after our Sunday seminar, the 3-person morning team had gone to the radio station and spent the next three hours working on new ideas for their show.
That experience reminded me:
Within any radio station, there are two types of employees:
A) People who happen to work at a radio station.
B) “Radio guys.”
I mean absolutely no disrespect for Type A.
But it’s “radio guys” who motivate me to stay in this business.
The two men and one woman who comprised this particular morning show all were Radio Guys.