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MAX SHULMAN’S ULTIMATE BEER ADVERTISEMENT

I just finished rereading Max Shulman’s ZEBRA DERBY, which was published in 1946.

Max Shulman

Misleading cover. The G-rated book isn't about his pursuit of women at ALL. It's a satire on post-war life.

In one chapter, the protagonist peruses the post-World War II advertisements in his local newspaper.

Including this one:

After all that Pabst Blue Ribbon Beer did during the war to keep up your morale, you’d sure have to be an ungrateful sonofabitch to stop drinking it now.

I like it.

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