I just finished rereading Max Shulman’s ZEBRA DERBY, which was published in 1946.
In one chapter, the protagonist peruses the post-World War II advertisements in his local newspaper.
Including this one:
After all that Pabst Blue Ribbon Beer did during the war to keep up your morale, you’d sure have to be an ungrateful sonofabitch to stop drinking it now.
I like it.