(video) 20 Questions To Ask When Writing Funny Radio Commercials

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• Anonymous January 23, 2011, 7:47 am

  This is not funny but says something about aimless music-I was producing a Sports score segment & I put music under it because I thought it was lengthy and uninteresting…and thought the mx would help..well your words made me rethink that- It should stand on its own…so I removed the music and the talent seems to be working on a better delivery with \no net\ running thru his cans..
  Thanks

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• Blaine Parker January 23, 2011, 8:47 am

  Mere comedy is the crutch of the unskilled copywriter. There, I said it.

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• W.B. Ward February 3, 2011, 4:07 pm

  Although I have enjoyed funny ads (if it weren’t for the ads, I might not ever watch a Super Bowl), but the problem is I tend to remember the punchline more than the product.

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