First, the radio commercial….
The worst thing about this radio commercial for Ford isn’t the criminally inane opening line:
“It’s the Thanksgiving Sell-A-Thon.”
Hint: The opening line of a radio ad is the commercial for the commercial. It’s your one chance to grab the attention of the targeted listener.
And that’s the best they could come up with? That must’ve required a long, exhausting creative meeting. Maybe an all-nighter.
Nor is the worst thing about this radio commercial the banal, totally worthless music bed.
Nor is it the strained voiceover that communicates nothing and speaks to no one.
The worst thing about this radio commercial is this line:
“You may never see an offer like this one again.”
Uh-huh. Please raise your hand if your believe that.
Hint: Try to avoid saying things in your advertising that are laughably false.