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THE MOVIE TRAILER THAT WAS SO GOOD IT MADE THE FILM FLOP

movie trailer magic anthony hopkinsThis was one heckuva powerful movie trailer.

When the film opened, lots of people turned out to see a horror movie…and were disappointed.

MAGIC was a psychological thriller with terrific performances from Anthony Hopkins (whom to this day I believe should’ve received an Academy Award nomination), Burgess Meredith and Ann-Margret.

You’ve heard the expression, “Nothing kills a bad product faster than good advertising”? This was a case of good advertising killing the wrong product.

The commercial attracted people who entered the theater expecting one kind of movie and left the theater with negative comments — because it wasn’t the movie the advertising promised them. And that bad word of mouth killed the film at the box office.

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  • Brian Burgess November 7, 2010, 10:28 am

    ANd a shame it was,,,because Tony Hopkins was great !

  • Scott Snailham November 7, 2010, 10:29 am

    tony was also a reasonably good singer…he was groomed as a teen idol in the 3-5 years leading up to psycho with at least one album on RCA….psycho certainly changed that.

  • Mark November 7, 2010, 1:51 pm

    Scott, I think you’re thinking of Anthony Perkins.
    Anthony Hopkins became ultra-famous for playing Hannibal Lecter.

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