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ROBERT W. MORGAN’S OPINION OF RADIO PROGRAM DIRECTORS

Robert W. Morgan radio video

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  • Jym Dingler September 26, 2010, 6:18 am

    “I would not be convicted by a jury of my peers…” ~ Paul Simon

  • DC Goode September 26, 2010, 6:48 am

    Although hard to argue with the sentiment overall, I would put down Michael Sheehy as an exception to that rule. A BIG exception.
    ‘-)
    Thanks Dan.

  • Robin Solis (Bobbie West) September 26, 2010, 8:36 am

    Hoo Boy, I needed a laugh this morning. Thanks!

  • Tom Daniels September 27, 2010, 7:29 am

    Robert W. Morgan’s comment is a pearl of wisdom. In my humble opinion, he put it in a nutshell!

    As I sadly recall, thirty plus years on the air as a talent seeking to relate and create Great Radio, I remember working with only four (4) Program Directors who DID NOT fit the Description Robert is talking about.. Fortunately for the medium, three of them are still in the business. They are: Mike McVay, Dan Mason, and Clarke Ingram. Bob Alexander (Bob Klepic) has retired from Radio.

    In all fairness to the robot PDs, they do face a great amount of pressure and politics from upper management regarding programming content.* The problem is that most of them succumb to it..

    * (I know this from first-hand experience. I have been a Program Director.. In my management infancy, my team returned a fallen heritage AC station from #3 to #1, 12+ in a 4 book per year market, gaining a 21% increase in 25-54 audience, competing against 71 other signals, and ranking Nationally in the Top 10 among all AC Stations of any size market first time at bat.. {Source: ARBITRON interpreted by Radio and Records Ratings Directory.}

    My comment to all corporate suits everywhere, for all eternity.. “Your audience are listeners, not targets. Treat them like friends not numbers!” – Dr. Daniels HD-Ph.D, Hard Knocks University.

  • John Anderson September 27, 2010, 4:38 pm

    Bravo, Dr. Daniels!!!!

  • John Pellegrini September 30, 2010, 5:57 am

    Radio isn’t the only place with this problem. The very first book collection of humor from the members of Monty Python was dedicated: “To BBC Program Planners, without whom anything is possible.”

  • Rob Frazier September 30, 2010, 7:56 am

    He didn’t hold that high of an opinion about consultants either. I once heard him describe a consultant as “a guy who knows 99 different ways to make love, but doesn’t know any women.”

  • Johnny George July 22, 2014, 4:51 pm

    Indeed

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