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ESCAPING THE “RADIO DJ PERSONA, Part 4

(Fourth in a series)

how to be a radio DJ personality

A Loyal Reader Asks:

“How can you teach young jocks to ‘be real’ — to break out of the ‘I’m a DJ’ persona and become communicators?”

Have them identify what they want to accomplish before they begin each break.

“To read the contest promo” is not a goal that fosters communication.

“To entice people to listen a few minutes longer in the hopes of winning this great prize” is a specific, positive goal.

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