(Fourth in a series)
A Loyal Reader Asks:
“How can you teach young jocks to ‘be real’ — to break out of the ‘I’m a DJ’ persona and become communicators?”
Have them identify what they want to accomplish before they begin each break.
“To read the contest promo” is not a goal that fosters communication.
“To entice people to listen a few minutes longer in the hopes of winning this great prize” is a specific, positive goal.