Earlier this month I issued a Radio Advertising Challenge, to write a radio commercial for an auto body shop based on the minimal facts provided by the client. And I generated a number of headlines that potentially could provide a campaign theme.
Yesterday I offered one advertising approach. Here’s another.
AUTO REPAIR: “VERY PICKY”
Sometimes it’s good to be very picky. Like, when you choose the auto
repair shop that works on your car. I’m Ed Client of Ed’s Auto Repairs,
and I’m REALLY picky. Some shops use recycled parts when fixing
your car; we only use the highest quality new parts, direct from the
manufacturer. This drives my accountant crazy, because we COULD
buy cheaper parts and sell them to you at a higher profit…but in the
long run it wouldn’t be so good for your car. I also pay my mechanics
more than most shops do…and you can see the difference in their
work. Their one job is to take care of your car. You want picky? They
wear gloves when they work, because you don’t want grease on your
car. That’s also why we put plastic slip covers over your seat and
steering wheel. Look, if you don’t care all that much about how well
your car runs or how long it lasts, you might save a dollar or two by
going somewhere else. But if you want picky expert mechanics to
take care of your car, maybe you should visit Ed’s Auto Repairs on
Main Street. But…Don’t tell the mechanics I called them picky. They
like to think of themselves as “meticulous.”
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Great article !!!! i love it….your word says how good are you……is the above modified BMW is done you guys..