Strange to see an ad agency get a commercial half-right…
Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.
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Highly opinionated radio advertising guru and radio talent/morning show coach.
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Who Owns Whose Words
When you post something on this blog, you retain the right to use your words elsewhere.
I get to use your words elsewhere, too: in a newsletter, book, 3-D hologram, major motion
picture, etc. I'm not saying I will, but it's possible.
But you don't get to take the stuff I write here – even if it's in response to something you
wrote – and use it elsewhere.
Just so you know.
Thanks,
Dan O'Day
{ 2 comments }
In the wake of being over creative are we getting lost in the clutter called ignorance ..
Any out of the box idea can’t be treated as the idea for any client and or campaign …
Don’t people realise when they listen to the creatives … Guess who approves such gibberish !!!
Learning from a failed campaign can be disastrous to the reputation of the agency …
Remember the 7up ad .. With that cartoon character .. Although the idea was out of the box .. It never worked ..
It was missing something … Never connected to the audience and didn’t appeal as a totally different campaign and post which they tried damage control …
Even that fell flat on its face probably as a brand it lost its presence and the drive to stand out …
Every idea is a beautiful idea but every beautiful idea doesn’t neccesarily make a wonderful campaign
There you go. Making sense again.
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