Comments on: WHICH IS RADIO ADVERTISING’S JOB ONE: ENTERTAINING…OR SELLING? http://danoday.com/blog/2010/07/radio-advertising-entertaining/ Straight talk about radio programming, radio advertising, radio production...Well, you get the idea. Tue, 22 May 2012 15:41:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Duncan Minett http://danoday.com/blog/2010/07/radio-advertising-entertaining/comment-page-1/#comment-16521 Duncan Minett Sun, 12 Sep 2010 17:04:21 +0000 http://danoday.com/blog/?p=6373#comment-16521 I agree with most of what is said here, but to be devil's advocate for a second with respect to Steve, I believe you are wrong on the Wendy's commercial; it was not a failure at all but a resounding success for Wendy's. In one copy writing course I took, they showed the numbers of how that "entertaining" spot increased sales dramatically for Wendy's. It was entertaining but the message was clear. And in recent times, Old Spice. "Hello ladies" has also increased sales for Old Spice (I think I read one figure 500%). Pure entertainment. I agree with most of what is said here, but to be devil’s advocate for a second with respect to Steve, I believe you are wrong on the Wendy’s commercial; it was not a failure at all but a resounding success for Wendy’s. In one copy writing course I took, they showed the numbers of how that “entertaining” spot increased sales dramatically for Wendy’s. It was entertaining but the message was clear. And in recent times, Old Spice. “Hello ladies” has also increased sales for Old Spice (I think I read one figure 500%). Pure entertainment.

]]> By: Lucke Xavier http://danoday.com/blog/2010/07/radio-advertising-entertaining/comment-page-1/#comment-14735 Lucke Xavier Sat, 17 Jul 2010 14:39:59 +0000 http://danoday.com/blog/?p=6373#comment-14735 I think as a script writer/sales person what one fails to understand is to maintain the balance between something totally commercial and something that's entertaining Like I had a bunch of sales guys who come up to me and ask for a spot of 15 seconds ... Make it humourous, with all the details of the client and the list never ends and the final result is mumbo jumbo... Common where will you get your ROI when your spot is speeding off like a bullet train you can't and that's again the complaint that the client got no enquiries, no walk ins .. Apart from that when a client owns upto an image these days the image is rather quirky and not calculated ...they try recreating the imagery of the same on air on radio and it falls on its face totally.. We should simply lighten up and make good sounding and witty creatives rather than a rushing stream which we call a jingle... I think as a script writer/sales person what one fails to understand is to maintain the balance between something totally commercial and something that’s entertaining
Like I had a bunch of sales guys who come up to me and ask for a spot of 15 seconds … Make it humourous, with all the details of the client and the list never ends and the final result is mumbo jumbo…
Common where will you get your ROI when your spot is speeding off like a bullet train you can’t and that’s again the complaint that the client got no enquiries, no walk ins .. Apart from that when a client owns upto an image these days the image is rather quirky and not calculated …they try recreating the imagery of the same on air on radio and it falls on its face totally..

We should simply lighten up and make good sounding and witty creatives rather than a rushing stream which we call a jingle…

]]> By: Dave Shropshire http://danoday.com/blog/2010/07/radio-advertising-entertaining/comment-page-1/#comment-14703 Dave Shropshire Fri, 16 Jul 2010 01:56:16 +0000 http://danoday.com/blog/?p=6373#comment-14703 Selling ..motivating the listener I dare say. If you can entertain them while you do that ..so much the better. Selling ..motivating the listener I dare say. If you can entertain them while you do that ..so much the better.

]]> By: Tommy Joe Ellis http://danoday.com/blog/2010/07/radio-advertising-entertaining/comment-page-1/#comment-14702 Tommy Joe Ellis Thu, 15 Jul 2010 22:03:57 +0000 http://danoday.com/blog/?p=6373#comment-14702 I agree, duh,,, entertaining. I agree, duh,,, entertaining.

]]> By: Todd VanDyke Overbeek http://danoday.com/blog/2010/07/radio-advertising-entertaining/comment-page-1/#comment-14701 Todd VanDyke Overbeek Thu, 15 Jul 2010 22:03:34 +0000 http://danoday.com/blog/?p=6373#comment-14701 Neither... I suggest that our job is relating. Good advertising is relating- letting listeners know of products and services that may benefit them... providing our advertisers with a return on their investment. And, considering that iPods and satellite radio can play music as well or better than we can... the relating we do to our listeners between the tunes is what keeps the ears in place. Neither… I suggest that our job is relating. Good advertising is relating- letting listeners know of products and services that may benefit them… providing our advertisers with a return on their investment. And, considering that iPods and satellite radio can play music as well or better than we can… the relating we do to our listeners between the tunes is what keeps the ears in place.

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