Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.
In my radio advertising workshops, I teach the importance of selling the results promised by the product or service.
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This TV commercial illustrates one way in which you can sell the negative results which may occur if you don’t have the advertiser’s product.
When you post something on this blog, you retain the right to use your words elsewhere.
I get to use your words elsewhere, too: in a newsletter, book, 3-D hologram, major motion
picture, etc. I'm not saying I will, but it's possible.
But you don't get to take the stuff I write here – even if it's in response to something you
wrote – and use it elsewhere.
Just so you know.
Thanks,
Dan O'Day
{ 6 comments }
It convinced me to start carrying the advertiser’s product around. I would hate for an oportunity like THAT to get away.
I carry this product everyday…you know what they say…”Don’t Leave Home Without It”
?…ummm….what “product”?!??
What a time for my texting thumbs to become all thumbs.
So….Dan…what was your “advertising principle” again?
That was effective.
That was a great spot…..for pens, in general. There certainly was no USP or compelling reason to choose Bic over any other pen out there. Pilot, Paper Mate, and other pen manufacturers may reap the rewards of that spot as much as Bic. But as far as grabbing my attention and keeping my attention through the entire spot, stu-PEN-dous job!
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