Comments on: IS THE McDONALD’S MODEL RIGHT FOR RADIO?

By: Charlie Ferguson

Charlie Ferguson — Tue, 05 Oct 2010 14:05:48 +0000

McDonald’s isn’t about cheap burgers – and bash their business model all you want, they’re still the ones who turned the phrase “do you want fries with that” into an exta $135 million in sales! McDonald’s also happens to believe in Radio and uses it effectively across the country. Quit dogging them and stop arguing with success! Excuse me – I have to stop at my neighborhood McDonald’s and pick up a GREAT cup of coffe that DOESN’T cost $2.50.

By: Sheryl McLellan Rooth

Sheryl McLellan Rooth — Wed, 21 Jul 2010 17:19:41 +0000

I agree Rick. When I leave Disneyworld, I feel like they wanted my business. When I leave McDonald’s, I feel like I’m just a timed acquiry to get in and out as fast as possible.

By: Rick Andrews

Rick Andrews — Wed, 21 Jul 2010 17:19:13 +0000

I would use the “Disney” or “Starbucks” model for radio (at least when it comes to the customer’s experience and service).

By: Alan Zarek

Alan Zarek — Wed, 21 Jul 2010 17:18:45 +0000

The In and Out Model is the better one..pick a few things to do well, and do them well every time..the menu is limited..its hamburgers, fries, shakes, soda..but every time I’ve visited the store near the Las Vegas Strip, the place is SRO..because the food is that good..everytime..

By: Jym Dingler

Jym Dingler — Wed, 21 Jul 2010 17:18:15 +0000

“You know something is gonna happen, you just don’t know WHAT.” Of course we know! The GM needs to make his bonus and we’re gonna get fired.