Just what we need: The small market radio cliche of making the story of a commercial the story of the making of the commercial has reached large advertisers….
What is that commercial about? It’s about a guy who doesn’t have enough time to say all the things he needs to say.
Beginning the radio commercial with, “Okay, I have 60 seconds to tell you why now is the best time every to switch to Verizon FiOs, which is really hard because there are so many reasons and 60 seconds goes by really fast. See, it’s already been oh, 10 seconds, and I still haven’t mentioned that now is your last chance to get…”
— is like being a patient in a hospital’s emergency room and having the ER doctor greet you by saying, “Wow, I’m supposed to take care of all these patients and they’re all emergencies and some of them might even die if they don’t get help fast but they’ve really cut back on staffing here. They warned me about this in medical school, but first there was all that studying and now these crazy hours and how am I supposed to find time to treat you?”
That story would be about the ER physician, just as this commercial is about the announcer.
The only picture that spot paints is of the guy trying to beat the clock. You didn’t picture the results of whatever the heck it is they’re supposed to be selling. In fact, a high percentage of listeners wouldn’t even have been able to identify the product. Verizon….Files??
(For the record, it’s Verizon FiOS.)
But golly, whoever produced this probably thinks it’s cute.
And whoever paid for it with Verizon’s money…Well, they achieved their primary goal. They spent their budget.
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Dan,
Not sure, but nothing streamed for the audio.
Mobile phone and internet providers continue to lead the marketing world with the most inane, pointless, and stupid advertising. They could do a commercial consisting of nothing but farting noises and they would still sell product… much like Budweiser did a few years ago with their farting horse commercial during the superbowl.
Just once I’d like to see advertising agencies get forced into 100% commission income. Tell them “you don’t get paid unless we sell product… and those sales are directly attributable to the advertising you created.” Not one would survive.
@Carman: Odds are very high that you’re on a PC, using Internet Explorer and that the security settings (by default) are set so high that it won’t let you access the Flash audio.
If you know how to adjust the settings (sorry, I’m a Mac guy), it’s a simple operation.
Sorry you couldn’t hear the audio/
I had no audio problemas and I’ve got my security set to medium-no 3rd party snoopers. Did he hit the play button? Were the speakers on? There is never enuf info to define a prob and get a solution. I agree that the spot was rushed (some on purpose and some not). I think they believe that if you do not know the name fios by now, you’ll never be a customer…’cause you daid. I thought it worked to get the message across that somthing is happening with a deal on price or program and targeted to the folks still undecided or on the fence to get this service. i.e., now is the time to do it you fence sitting mofos cause by this time next year, we will have re-invented this thing and re-branded it so we can start all over again.
What about the Acura Tsx Tv spot with black and white bearded the guy sitting in a chair next to “a tube Amp”? I do not get that spot at all.