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GREAT MERCEDES COMMERCIAL

The new Mercedes TV commercial wonderfully illustrates an advertising principle I teach.

You can be “artistic” and “creative” and still sell.

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  • Ben Maxwell June 1, 2010, 12:42 pm

    & further to that, it makes one pause the TiVo, rewind it, and tell the wife, “Honey, you gotta see this Mercedes ad. It’s hilarious!”

  • Robin Solis (Bobbie West) June 2, 2010, 2:50 pm

    I honestly did not identify the scythe the first time around…I was busy wondering if the actor was Captain Picard. But that’s just me. It is a good one though. But oooh, the scads of money they got to produce that!

  • jennifer tagle June 28, 2010, 6:44 am

    brilliant! I wish I could afford that mercedes! Someday:)