Comments on: MONDAY RADIO COMMERCIAL SMACKDOWN: Hard Rock Cafe Live Commercial Makes Production Director Furious http://danoday.com/blog/2010/03/hard-rock-radio-commercial/ Straight talk about radio programming, radio advertising, radio production...Well, you get the idea. Tue, 22 May 2012 15:41:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ralph Allen http://danoday.com/blog/2010/03/hard-rock-radio-commercial/comment-page-1/#comment-11973 Ralph Allen Mon, 10 May 2010 11:15:17 +0000 http://danoday.com/blog/?p=4595#comment-11973 I often hear \Mr. Pipes\ talk right over the bumper music on huge networks, and that just amazes me. Surely they know better! DO they know better? Uh...you can quote me on this, NEVER EVER talk over a vocal...it's a rule!!! There...how's that!? Rock on! Ralph Allen I often hear \Mr. Pipes\ talk right over the bumper music on huge networks, and that just amazes me. Surely they know better! DO they know better?
Uh…you can quote me on this, NEVER EVER talk over a vocal…it’s a rule!!!

There…how’s that!?
Rock on! Ralph Allen

]]> By: scott snailham http://danoday.com/blog/2010/03/hard-rock-radio-commercial/comment-page-1/#comment-9385 scott snailham Wed, 10 Mar 2010 02:08:45 +0000 http://danoday.com/blog/?p=4595#comment-9385 It doesn't really take much to get people furious does it? The majority of radio creative that people will hear in the run of the day will be crap and forgettable. that what radio stations do, produce crap most of the time. be in one reason or another, be it "the client says" a sales weasel sells a lame idea, or it's a spot factory. Most of the time it's just plain crap. The production director lives for the rest of the time where he actually can be creative and make a statement or impact and can look back on that spot with a sense of pride good enough to keep on a demo reel. This spot won't be one of them. It's just more crap that might get the message across to the average joe who really doesn't put a lot of thought into how a commerical is produced because most commericals are just largely background noise anyway until the music or contest comes on again. once that happens, it becomes forgotten. It's a disposable world. It doesn’t really take much to get people furious does it?

The majority of radio creative that people will hear in the run of the day will be crap and forgettable. that what radio stations do, produce crap most of the time. be in one reason or another, be it “the client says” a sales weasel sells a lame idea, or it’s a spot factory. Most of the time it’s just plain crap.

The production director lives for the rest of the time where he actually can be creative and make a statement or impact and can look back on that spot with a sense of pride good enough to keep on a demo reel.

This spot won’t be one of them.

It’s just more crap that might get the message across to the average joe who really doesn’t put a lot of thought into how a commerical is produced because most commericals are just largely background noise anyway until the music or contest comes on again. once that happens, it becomes forgotten.

It’s a disposable world.

]]> By: Bob Sneddon http://danoday.com/blog/2010/03/hard-rock-radio-commercial/comment-page-1/#comment-9334 Bob Sneddon Mon, 08 Mar 2010 17:40:06 +0000 http://danoday.com/blog/?p=4595#comment-9334 This is a horrible commercial even without the 'talking over the vocals'... This is a horrible commercial even without the ‘talking over the vocals’…

]]> By: Randy Waters http://danoday.com/blog/2010/03/hard-rock-radio-commercial/comment-page-1/#comment-9331 Randy Waters Mon, 08 Mar 2010 15:40:18 +0000 http://danoday.com/blog/?p=4595#comment-9331 I count more than just two...Killing Me Softly, First Time, Where Is the Love, Making Love, Tonight I Celebrate, Set the Night, Closer I Get, Feel Like Makin Love...regardless...lousy ad. I count more than just two…Killing Me Softly, First Time, Where Is the Love, Making Love, Tonight I Celebrate, Set the Night, Closer I Get, Feel Like Makin Love…regardless…lousy ad.

]]> By: Dustin Parkhurst http://danoday.com/blog/2010/03/hard-rock-radio-commercial/comment-page-1/#comment-9329 Dustin Parkhurst Mon, 08 Mar 2010 15:12:40 +0000 http://danoday.com/blog/?p=4595#comment-9329 It's a shame there are so many great production guys on the beach while this is happening EVERYWHERE! It’s a shame there are so many great production guys on the beach while this is happening EVERYWHERE!

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