Stop for gas, then run into Staples for a moment.
Certainly didn’t expect the journey to provide an excellent sales lesson in “Asking For The Order” plus a radio advertising lesson (even if there wasn’t a radio in sight).
Straight talk about radio programming, radio advertising, radio production…Well, you get the idea.
by Dan O'Day on February 3, 2010
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Thanks,
Dan O'Day
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WOW! Simple yet effective messages – and as such drive the point home.
It’s interesting when life immitates art – I’ve been in similar situations where a business person/worker has spotted me or something I’m doing on the street and said something along those same lines.
Those are the business’ you remember and – AND – go back to to spend your money at.
Great lesson Dan – thanks for sharing.