Comments on: MONDAY COMMERCIAL SMACKDOWN: TurboTax http://danoday.com/blog/2010/02/radio-commercial-turbotax/ Straight talk about radio programming, radio advertising, radio production...Well, you get the idea. Wed, 08 Feb 2012 18:14:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brett Astor Direct Response Radio Agency http://danoday.com/blog/2010/02/radio-commercial-turbotax/comment-page-1/#comment-8489 Brett Astor Direct Response Radio Agency Wed, 10 Feb 2010 22:56:09 +0000 http://danoday.com/blog/?p=4070#comment-8489 I say this humbly, not from opinion but based on the results of I've seen from over a thousand radio ad tests: There is no question that this spot is doing more to sell GPS systems or turbo cars than any tax service. Possibly the worst thing about this spot is how much airtime it is getting. It is one of the most-aired spots since January 1st. I cringe at the amount of money Intuit is throwing down the drain. I say this humbly, not from opinion but based on the results of I’ve seen from over a thousand radio ad tests: There is no question that this spot is doing more to sell GPS systems or turbo cars than any tax service.

Possibly the worst thing about this spot is how much airtime it is getting. It is one of the most-aired spots since January 1st. I cringe at the amount of money Intuit is throwing down the drain.

]]> By: Dean Tiernan http://danoday.com/blog/2010/02/radio-commercial-turbotax/comment-page-1/#comment-8453 Dean Tiernan Wed, 10 Feb 2010 06:41:41 +0000 http://danoday.com/blog/?p=4070#comment-8453 I've felt the same thing every time I see the tv spot....GPS....taxes....somebodies going for a ride. Nothing to do with taxes. I’ve felt the same thing every time I see the tv spot….GPS….taxes….somebodies going for a ride. Nothing to do with taxes.

]]> By: TJ KELLEY http://danoday.com/blog/2010/02/radio-commercial-turbotax/comment-page-1/#comment-8159 TJ KELLEY Mon, 01 Feb 2010 18:06:22 +0000 http://danoday.com/blog/?p=4070#comment-8159 You go boy.....lol You go boy…..lol

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