Comments on: PRINT AD FOR IRISH RADIO STATION: Winner or Loser? http://danoday.com/blog/2010/01/radio-station-print-ad/ Straight talk about radio programming, radio advertising, radio production...Well, you get the idea. Tue, 07 Feb 2012 22:25:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John http://danoday.com/blog/2010/01/radio-station-print-ad/comment-page-1/#comment-10899 John Thu, 15 Apr 2010 19:21:54 +0000 http://danoday.com/blog/?p=4009#comment-10899 As a 27 year ad veteran, I would say that this one missed every possible mark for recruiting new listeners. If it was some sort of an 'inside joke' between one of the station's hosts and their audience, then maybe it elicited a grin... As a stand alone ad, I doubt that it's ROI proved effective. As a 27 year ad veteran, I would say that this one missed every possible mark for recruiting new listeners. If it was some sort of an ‘inside joke’ between one of the station’s hosts and their audience, then maybe it elicited a grin…

As a stand alone ad, I doubt that it’s ROI proved effective.

]]> By: Jarrad http://danoday.com/blog/2010/01/radio-station-print-ad/comment-page-1/#comment-8186 Jarrad Tue, 02 Feb 2010 07:40:19 +0000 http://danoday.com/blog/?p=4009#comment-8186 I really like it.. compared to most boring, generic commercials that advertise radio stations.. I like that they have thought out of the square. I also think the 'Culture Club the Village People' is a great play on words. Maybe not the greatest piece of advertising in the world, but there are far worst out there. And I'm in the demographic of the station.. and was curious enough to see what IRadio do by listening online. I really like it.. compared to most boring, generic commercials that advertise radio stations.. I like that they have thought out of the square. I also think the ‘Culture Club the Village People’ is a great play on words. Maybe not the greatest piece of advertising in the world, but there are far worst out there. And I’m in the demographic of the station.. and was curious enough to see what IRadio do by listening online.

]]> By: Irish Andy http://danoday.com/blog/2010/01/radio-station-print-ad/comment-page-1/#comment-8065 Irish Andy Fri, 29 Jan 2010 21:50:46 +0000 http://danoday.com/blog/?p=4009#comment-8065 I don't think you get the Irish market Dan, there's no jazz station, no country music station, probably no rock station, certainly no polka, ok there might be a classical music station, there's a couple of national public service stations, one full service, one CHR/AC and probably one local station, probably AC in format. That's probably it. No HD Radio, No DAB Radio.... It'll get noticed, might not attract new listeners but it'll get noticed! I don’t think you get the Irish market Dan, there’s no jazz station, no country music station, probably no rock station, certainly no polka, ok there might be a classical music station, there’s a couple of national public service stations, one full service, one CHR/AC and probably one local station, probably AC in format. That’s probably it. No HD Radio, No DAB Radio…. It’ll get noticed, might not attract new listeners but it’ll get noticed!

]]> By: Pete Brandtman http://danoday.com/blog/2010/01/radio-station-print-ad/comment-page-1/#comment-8047 Pete Brandtman Fri, 29 Jan 2010 03:50:13 +0000 http://danoday.com/blog/?p=4009#comment-8047 Seems like a waste of commercial to me Seems like a waste of commercial to me

]]> By: Rob Holding http://danoday.com/blog/2010/01/radio-station-print-ad/comment-page-1/#comment-8042 Rob Holding Fri, 29 Jan 2010 03:01:10 +0000 http://danoday.com/blog/?p=4009#comment-8042 Maybe the people uner the sheets are the announcers that played Culture CLub and Village People back to back and that's why they got shot (fired?) Maybe the people uner the sheets are the announcers that played Culture CLub and Village People back to back and that’s why they got shot (fired?)

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