Comments on: MONDAY RADIO COMMERCIAL SMACKDOWN: Don’t Begin By Talking About The Advertiser http://danoday.com/blog/2010/01/monday-radio-commercial-smackdown-dont-begin-by-talking-about-the-advertiser/ Straight talk about radio programming, radio advertising, radio production...Well, you get the idea. Wed, 08 Feb 2012 18:14:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://danoday.com/blog/2010/01/monday-radio-commercial-smackdown-dont-begin-by-talking-about-the-advertiser/comment-page-1/#comment-27784 Anonymous Sun, 10 Apr 2011 18:54:43 +0000 http://danoday.com/blog/?p=3820#comment-27784 Can't help but notice Hayden said he \worked as a marketing exec\ and \studied the industry\ both in past tense suggesting that he no longer does either. Given his conclusions, it's not hard to understand why. You can work as a ditch digger, too, but if you hold the wrong end of the shovel, you're not going to get a great result no matter how much you study it. Can’t help but notice Hayden said he \worked as a marketing exec\ and \studied the industry\ both in past tense suggesting that he no longer does either. Given his conclusions, it’s not hard to understand why. You can work as a ditch digger, too, but if you hold the wrong end of the shovel, you’re not going to get a great result no matter how much you study it.

]]> By: Steve Stone http://danoday.com/blog/2010/01/monday-radio-commercial-smackdown-dont-begin-by-talking-about-the-advertiser/comment-page-1/#comment-27777 Steve Stone Sun, 10 Apr 2011 16:59:57 +0000 http://danoday.com/blog/?p=3820#comment-27777 Hayden's comment is laughable. Dan, you are spot on. Again. Hayden’s comment is laughable. Dan, you are spot on. Again.

]]> By: adamg http://danoday.com/blog/2010/01/monday-radio-commercial-smackdown-dont-begin-by-talking-about-the-advertiser/comment-page-1/#comment-27771 adamg Sun, 10 Apr 2011 14:03:08 +0000 http://danoday.com/blog/?p=3820#comment-27771 Give me not PLOP nor FIZZ I want Relief! Give me not PLOP nor FIZZ I want Relief!

]]> By: Sandy Weaver Carman http://danoday.com/blog/2010/01/monday-radio-commercial-smackdown-dont-begin-by-talking-about-the-advertiser/comment-page-1/#comment-27765 Sandy Weaver Carman Sun, 10 Apr 2011 11:33:06 +0000 http://danoday.com/blog/?p=3820#comment-27765 Dan, you're right again. Great examples of not-so-great copy-writing. Here in Atlanta, we had a car dealership and the main thrust of every single piece of advertising they did - print, billboard, radio, tv - was that they were #2, but going to be #1 REALLY SOON!!! They're out of business. Go figure. Dan, you’re right again. Great examples of not-so-great copy-writing. Here in Atlanta, we had a car dealership and the main thrust of every single piece of advertising they did – print, billboard, radio, tv – was that they were #2, but going to be #1 REALLY SOON!!!

They’re out of business. Go figure.

]]> By: Chuck Burke http://danoday.com/blog/2010/01/monday-radio-commercial-smackdown-dont-begin-by-talking-about-the-advertiser/comment-page-1/#comment-27759 Chuck Burke Sun, 10 Apr 2011 09:19:06 +0000 http://danoday.com/blog/?p=3820#comment-27759 So why do so many commercials begin so badly? In the context of \radio\ (such as it WAS), most copy is written in house by people that are not writers. That is why. Just my two cents. want change? So why do so many commercials begin so badly?

In the context of \radio\ (such as it WAS), most copy is written in house by people that are not writers. That is why.

Just my two cents. want change?

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