Comments on: MONDAY RADIO COMMERCIAL SMACKDOWN: Geico Blows It

By: Lowell Christensen

Lowell Christensen — Thu, 03 Dec 2009 14:25:52 +0000

I have to disagree with on the humor side of it. I didn’t see it coming and smiled.

By: Blaine Parker

Blaine Parker — Tue, 01 Dec 2009 16:02:14 +0000

Typical of GEICO’s advertising MO. Lots of borrowed interest that is irrelevant to the pitch. What GEICO routinely screws up in creative strategy, they make up for with an annual media budget about the same size as the annual operating budget for the government of Guam (i.e., roughly half a billion dollars–in case you were wondering).

By: Dan Nims

Dan Nims — Mon, 30 Nov 2009 19:59:45 +0000

Since some form of humor has always been a part of the GEICO campaign, I would cut them a little slack on this one. But you’re right, humor needs to be used very carefully or instead of leaving a pleasant taste….it will ‘burn out’ very quickly. The last thing any advertiser wants is for their messages to ‘turn people off’ instead of turning them on to their product or service.

By: Nick Archer

Nick Archer — Mon, 30 Nov 2009 11:42:12 +0000

No matter what the GEICO commercial says, the last thing I always hear is “moron car insurance”. This can’t be good.