Time for another look at award winning radio commercials — spotlighting the good and the bad.
This one was a finalist in the 2009 Radio Mercury Awards.
The big message is “High speed Internet with PowerBoost.”
Everything the listener pictures represents something a high speed Internet connection delivers. Not as “features” but as parts of your life life.
If this is part of a mass media campaign that allows them to deliver a more specific message and Call To Action elsewhere, I like it.
(As a standalone campaign, it doesn’t give a specific Call To Action, nor does it give a reason to act. But I doubt this was a standalone campaign.)