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MONDAY RADIO COMMERCIAL SMACKDOWN: Comcast With A GOOD Spot?

Time for another look at award winning radio commercials — spotlighting the good and the bad.

This one was a finalist in the 2009 Radio Mercury Awards.

The big message is “High speed Internet with PowerBoost.”

Everything the listener pictures represents something a high speed Internet connection delivers. Not as “features” but as parts of your life life.

If this is part of a mass media campaign that allows them to deliver a more specific message and Call To Action elsewhere, I like it.

(As a standalone campaign, it doesn’t give a specific Call To Action, nor does it give a reason to act. But I doubt this was a standalone campaign.)

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  • John Pellegrini November 23, 2009, 6:25 am

    I didn’t think it was possible for Comcast to do a decent radio spot. You’re right, it has a very weak call to action. Unfortunately since most of their other spots are absolutely worthless they really need something stronger here. But overall it’s not bad.

  • Michael Zuma November 23, 2009, 6:43 am

    It’s simple. It’s catchy. It doesn’t fry your ears. With repetition it could stick in your head with pleasure and it very effectively uses a progressive music piece to keep you going. I played it 3 times while I was paying attention. It could also work well for a tv commercial. I’m not familiar with the history of Comcast’s commercials, but this production is a great brand builder. Good ad.

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