http://danoday.com/blog/2009/08/radio-commercial-blunders/ Straight talk about radio programming, radio advertising, radio production...Well, you get the idea. Wed, 08 Feb 2012 18:14:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://danoday.com/blog/2009/08/radio-commercial-blunders/comment-page-1/#comment-3863 Philip Hicks Sun, 27 Sep 2009 21:08:38 +0000 http://danoday.com/blog/?p=1635#comment-3863 Perhaps the only saving grace of the spot is that the SFX were mixed loud enough to remove clarity from the script reading. Perhaps the only saving grace of the spot is that the SFX were mixed loud enough to remove clarity from the script reading.

]]> http://danoday.com/blog/2009/08/radio-commercial-blunders/comment-page-1/#comment-2971 Chuck Hanson Tue, 25 Aug 2009 03:10:17 +0000 http://danoday.com/blog/?p=1635#comment-2971 How long did this spot spend in development...five minutes? This is what happens when you let salepeople write their own copy. Too much time was wasted trying to make this something funny, rather than something that will sell. The female part has way to much information, totally pulls the listener out of the moment and reminds them, this is nothing more than a hard-to-follow commercial. I think stations should be allowed to have disclaimers on before and after these types of ads "The commercial you are about to hear is poorly conceived and utterly unbelievable....quite frankly, we think it is dumb and apologize for what you're about to hear, but the client likes it and is actually paying us money to run it, so here goes..." How long did this spot spend in development…five minutes? This is what happens when you let salepeople write their own copy. Too much time was wasted trying to make this something funny, rather than something that will sell. The female part has way to much information, totally pulls the listener out of the moment and reminds them, this is nothing more than a hard-to-follow commercial. I think stations should be allowed to have disclaimers on before and after these types of ads “The commercial you are about to hear is poorly conceived and utterly unbelievable….quite frankly, we think it is dumb and apologize for what you’re about to hear, but the client likes it and is actually paying us money to run it, so here goes…”

]]> http://danoday.com/blog/2009/08/radio-commercial-blunders/comment-page-1/#comment-2970 Steve Bryant Tue, 25 Aug 2009 02:13:46 +0000 http://danoday.com/blog/?p=1635#comment-2970 Blah, blah, blah. All steak (albeit a cheap cut) and no sizzle. Benefits sell (WIFM), features do not. These people have jobs in radio and I don't? To quote Bruce Cockburn, "If I had a rocket launcher..." Blah, blah, blah. All steak (albeit a cheap cut) and no sizzle. Benefits sell (WIFM), features do not. These people have jobs in radio and I don’t? To quote Bruce Cockburn, “If I had a rocket launcher…”

]]> http://danoday.com/blog/2009/08/radio-commercial-blunders/comment-page-1/#comment-2969 Chris Vadnais Tue, 25 Aug 2009 01:11:28 +0000 http://danoday.com/blog/?p=1635#comment-2969 The script doesn't highlight the RESULTS of the product, unless you truly happen to be building a crappy recliner out of household stuff. The script doesn’t highlight the RESULTS of the product, unless you truly happen to be building a crappy recliner out of household stuff.

]]> http://danoday.com/blog/2009/08/radio-commercial-blunders/comment-page-1/#comment-2964 John Pellegrini Mon, 24 Aug 2009 17:07:36 +0000 http://danoday.com/blog/?p=1635#comment-2964 Every single word of this script is a mistake. The voice talents are a mistake. The creative is a mistake. The direction is a mistake. The ad agency is a mistake. The client is a mistake. So that's only 6. Every single word of this script is a mistake. The voice talents are a mistake. The creative is a mistake. The direction is a mistake. The ad agency is a mistake. The client is a mistake. So that’s only 6.

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